The client

Headquartered in Brussels since 1972, the European Chemical Industry Council (CEFIC) is the main trade association of the chemical industry in the European Union. A committed partner to EU policymakers, CEFIC interacts every day on behalf of its members with international and EU institutions, non-governmental organizations, the international media, and other
stakeholders.

They represent large, medium and small chemical companies across Europe, directly provide 1.2 million jobs and account for 14.7% of world chemical production.

01. The Request

CEFIC wanted to develop a mobile and responsive microsite to support their Sustainability Report, a 32 pages report putting forward 4 pillars (Energy Efficiency, Low carbon Economy, Circular Economy and Harm Prevention).

The micro site’s aim was to display the report for download and showcase best practices, success stories and development in the field of sustainability for the chemical industry.

02. Our Response

• Following time and content constraints, DIGITAG developed a micro site architecture reflecting the one of the report while making it user friendly for people not familiar with the chemical industry.

• Based on the “ChemistryCan” concept in terms of graphic design, DIGITAG created a simple but impactful and inspirational website putting forward CEFIC’s work in the field of sustainability.

• We followed a logical sitemap that would allow our target audiences (policy and decision makers, European Chemical Industry Members, influencers) to navigate easily through the microsite.

• Following this, we played (and still play to this day) a consulting role for CEFIC’s social media campaign promoting the microsite.

03. The results

The website included videos and documents, shareable content, as well as Google Analytics tracking in order to track the performance of the traffic and the amount of report downloads. This allowed us to perform monthly data-analysis, which show to this date an amount of 13,696 sessions, 47 newsletters signup for a total amount of 21,819 page views.

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